Our speaker is Fred Hammond Automotive Industry Veteran and Former P.R. Consultant for PCNA

Agenda

1. Introduction and biography. We warmly welcome Fred Hammond, a distinguished veteran in the automotive industry. His resume includes a 13-year tenure managing Porsche Cars North America’s media launches and Motorsports P.R.

2. Porsche’s strategies in late 90’s in anticipation of the new millennium.

3. Behind the scenes at the time of key new model launches, including the water cooled 911, Boxster, Cayenne and Panamera.

4. Creating and producing major Porsche events such as Rennsport Reunion, Werks Reunion and various motorsports events.

5. Perspective on what lies ahead for Porsche in the next 5 years.